1011 VL Amsterdam
1000 CZ Amsterdam
T + 31 20-551 29 00
F + 31 20-551 29 01
Assistant to General Director Siebe Weide: Stefanie Noorlander, + 31 20-551 29 28
The Museums Association aims for a strong museum sector, with access for everybody, in the centre of society.
The Museums Association represents the entire Dutch museum sector and has about 450 members. It was founded in 1926 and looks after the collective interest of Dutch museums and offers services that contribute to the development of the sector in terms of professionalism and quality. We want to achieve this by supporting members in their aims for quality, reach and healthy finances. We will do this by looking after our members’ collective interest, offering a forum for museums, offering museums services that assist in them in their day-to-day running of affairs and improve the collective image of museums.
Team Public affairs
We serve the collective interests of the museums through:
• Putting museums on the agenda
• Speaking to the press
• The Museum Register is the quality standard for museums. An unregistered
museum cannot become a member of the Museums Association.
• The Ethical Code Commission monitors museum ethics and gives advice
on issues such as the exhibition of human remains. * Investigation of museum acquisitions from 1933 to 1940 and from 1948 to the present day. The Museums Association is in charge of this investigation into objects that may have been confiscated from the Jewish community before ending up in a museum.
Team Member services and benefits
We produce and organise tangible members’ benefits by offering:
*Models and benefits
The committees are professional groups within the association, managed by museum colleagues, who organize round table discussions, study days and educational trips. There are nine committees. Employees of member
museums can join them. The professional committees are called Cultures, Collections, Historical Museums, Castles & Stately Homes, Art Museums, PR & Marketing, Public & Presentation, Information Provision for Dutch Museums (SIMIN) and Security & Facility Management.
• Annual Museums Conference
Publications • Museumvisie (Museum Vision, quarterly museums journal)
Museumberichten (Museum News, digital monthly newsletter
Team Museum Promotion
We aim to create a positive image for museums and to encourage greater and more diverse public interest in museum and offer:
Museumkaart (Museum Pass)
The Museum Pass grants admission to ± 400 museums. There are more than 1 million pass holders, resulting in 3 to 3½ million visits a year.
The National Museum Weekend in April attracts 800,000 to 1,000,000 visitors, so it invariably appears in the top five of the most popular events in the Netherlands.
This is the only site in the Netherlands on which all museums and their exhibitions are easy to find. The site attracts an average of 40,000 to 45,000 visitors a month.
Recent publications in English:
Tried-and-Tested Partnerships (printer-friendly)
Publication More than worth it: The social significance of museums
Publication Agenda 2026: about the future of Dutch museums
Publication Children visiting museums: investing in the audience of the future